Site Architecture

To instill confidence in a prospective client became one of Adshop’s top priorities for the design process.  As an entirely student-run agency, Adshop is at a disadvantage compared to its competitors when attracting a prospective client who might be wary trusting their business to college students.

To solve this problem, I emphasized a featured project, directing prospective clients immediately to Adshop’s impressive portfolio, and only afterwards encouraging them to learn more about Adshop as a business.

Visual Design

“Keeping up appearances” is especially important for an advertising agency, so the design needed to reflect current web trends.  Clean and crisp with a bold color scheme evoked the tone of Adshop’s portfolio of work, professional yet playful.  Combined with clever copy, the resulting tone is precisely what Adshop wants and needs to portray: an agency lacking in pretension but overflowing with talent.